Doric Surf Rider Inn - Santa Monica, CA - Vintage Hotel - Unisex T-Shirt Color:White informal lettering

informal lettering

it carried the spirit of an era when bowling alleys were neighborhood landmarks

" and "1904" in olive-gold text

angular letterforms styled after heavy metal band logos with dark outlines

Doric Surf Rider Inn - Santa Monica, CA - Vintage Hotel - Unisex T-Shirt Color:White informal letteringDoric Surf Rider Inn stood at 1700 Ocean Avenue in Santa Monica, a midcentury coastal motor lodge steps from the Pacific. Built during the 1950s boom of beachside travel, it welcomed surfers and vacationers drawn to Southern California's endless summer promise. Places like this defined an era when the ocean was the only amenity that mattered. Part of our Vintage Los Angeles collection, featuring the iconic local landmarks of yesteryear. The Details: