Word-of-Mouth: Influences on the choice of Recommendation Sources formatIsbn:Softcover - 9783838641454 Vortrag -- XXI

Vortrag -- XXI

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Word-of-Mouth: Influences on the choice of Recommendation Sources formatIsbn:Softcover - 9783838641454 Vortrag -- XXIInhaltsangabe: Abstract: The idea of understanding consumer behaviour as a sequential decision making process is one that is common in marketing. The decision making process itself is presented as a logical flow of activities, working from problem recognition to purchase to post purchase evaluation. This decision making process is affected by a number of other more complex influences. Some of these influences relate to the wider environment in which