Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 der Dienstleistungen oder des Unternehmens
Description
der Dienstleistungen oder des Unternehmens kann durch den Einsatz von Social Media Marketing wesentlich erhöht werden
Frontmatter -- Historische Einleitung -- Erster Teil
Das Buch hebt vergessene Schätze und erinnert an unvergessene Momente
den veränderten Rahmenbedingungen zu begegnen und die sich ergebenden Chancen
Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 der Dienstleistungen oder des UnternehmensInhaltsangabe: Abstract: With the coming into force of Directive 97 55 EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive? s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law,
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