Biomedical Communications: Purpose, Audience, and Strategies Catherine D.; Pearson petroleum refining

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Biomedical Communications: Purpose, Audience, and Strategies Catherine D.; Pearson petroleum refiningWith data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors